TEDxIndianaUniversity- “When A Tree Falls”

This poster was created for TEDxIndianaUniversity for the student organization’s March conference. I was tasked with coming up with an accessible design that encapsulates 2021’s theme, which also happens to be an age-old philosophical question.

“When a tree falls in the forest, and no one is around to hear it, does it make a sound?”

I created a 11x17 poster that invokes observational and perceptual questions. I wanted to create something that reveals more as one looks at it, something that rewards the observer more and more as they pay closer attention.

This design process accumulated months of iterating, revising, collaborating and critiquing amongst my team members and I. I am grateful for TEDxIU for allowing me to use my creativity to spearhead this design project, and for my teammates for their support and creative energy throughout the ideation process. I believe that I was able to create something that stands out, and will most importantly get people in the Bloomington community excited about TEDx.

Thank you to Jennifer Hanling for her contributions to this design.

March 2021.